At Cruz Custom Jigs, we’re proud to be first responders ourselves, and we truly appreciate everything you do. As a small thank-you, we offer 10% off all orders to past and present first responders.This discount includes active and retired Military, Police, EMTs, Firefighters, Nurses, and Doctors.Simply use code RESPONDER10 at checkout.

Cruz Custom Jigs is a family-owned and operated business proudly based in Muskogee, Oklahoma. We’re passionate about crafting some of the highest-quality fishing baits on the market, with an uncompromising focus on performance and durability.

Every bait we make is rigorously tested by our dedicated Pro Staff, putting each design through real-world conditions to ensure it does more than just catch fish—it holds up cast after cast, fish after fish. When you fish with Cruz Custom Jigs, you’re throwing baits built with pride, precision, and a relentless commitment to quality.